Crafted With Purpose
Every piece is handmade by Anna with intention — from hand-twined pewter and sterling silver to reindeer leather nurtured by nature itself. Her work blends:
✨ Time-honoured Sámi techniques passed through generations
✨ Contemporary design sensibility
✨ Sustainable and ethical craft rooted in respect for the earth
This jewelry is made to be lived in, to age softly with you, and to carry meaning as deeply as it carries history.
A Bridge Between Worlds
Anna lives with one foot in her homeland Sweden and one in the wild mountains of Canada. This duality shapes her work — weaving her Nordic heritage into each bracelet and cuff, while allowing the spirit of her new surrounds to infuse every piece with wild grace.
“Sámi people are people of the wind and the sun. Wherever we go, we are greeted and supported by them on our path.” — Anna
More Than Jewelry — A Living Tradition
Simply Sámi exists to honour culture, to ignite connection, and to celebrate identity. Anna believes true craftsmanship isn’t just seen — it’s felt. It is an invitation to pause, remember, and reclaim what matters:
🌿 Heritage that lives on
🌿 Family and ancestral wisdom
🌿 Harmony with nature
🌿 Strength in every journey
Her work has been recognized with the Sámi Made trademark, a cultural guarantee that each piece is authentically crafted by a Sámi maker — supporting the community and its enduring traditions.
A Tribute to Love and Legacy
At the heart of Simply Sámi is a tribute to Anna’s grandfather, Algot — a Sámi mountain man who nurtured her passion and believed in her gift. Together around a kitchen table in Sweden, Anna wove bracelets, with Algot's encouragament. Bracelets that became more than craft — they became inheritance.
“This craft isn’t easy,” he once said with pride. “But in your hands, it carries something timeless.”
Worn With Intention
When you wear a Simply Sámi piece, you are part of a lineage — not as spectator, but as bearer of story. It is jewelry felt, not just seen; remembered, not just worn.
With talented Sámi duodji hand-crafters on her mother's Pokka side, and the strong artistic heritage she got from her father's Lengstrand family, Anna has had a very strong passion for art and handcraft her whole life.
"The beauty of Sámi jewelry is that it's for everyone to enjoy. It has the power to make you feel strong, beautiful, and grounded - no matter who you are. To me, wearing Sámi bracelets are an amazing way for anyone to celebrate Sámi culture in our everyday lives"
“I was born with a strong love for Sámi handcraft… I have proudly worn Sámi jewelry daily since I was a young girl and one of my favourite things to do was to watch my aunt make bracelets, and my grandfather and his nephew engrave reindeer bones and carve wood. It feels absolutely amazing to be able to work with something that I truly believe in and are very passionate about. My jewelry pieces represent who I am, our Pokka family, Sámi traditions and culture. I’m tying my heritage from back home to what I do here in Canada today, the life that I live here now… Sámi people are people of the wind and the sun. Wherever we go, all over Earth, we will be greeted and supported by the sun and the wind. They will always follow our path… I really feel supported and at home here in the Canadian Coastal mountains. I miss Sweden and my family everyday, but I love my life here in these wild mountains
I’m beyond grateful that I started this heart project while grandfather Algot was still alive and healthy. I brought all my tools and materials with me when flying back to Sweden and Malmberget, and made bracelets on their kitchen table with him and grandma Märta watching me carefully. They both believed strongly in what I’m creating, and they proudly wore my creations. The supporting and loving handwritten letters from grandpa kept coming until the very end. Grandfather Algot passed away in September 14th 2019, 3 short days away from being 97 years old. Grandma Märta left us a few weeks later, October 20th 2019. They were happily married for 70 years, and I think that they couldn’t be without each other.
It makes my heart melt that my talented grandfather was so excited about me turning my handcraft into a career choice and craft business. Algot loved that I’m following my heart and passion with our traditional handcraft “that is so complicated to master” he kept saying. Algot was also very proud that I’m honouring both him, our Pokka family, and the Sámi people by making jewelry all the way over here in Canada. He said with a big smile that I’m putting Tornedalen (Juoksuvaara), and Sápmi on the world map, and standing up for the Sámi people and culture".
Thank you, grandfather, for everything that you have ever taught me. You’re my main inspiration for both Simply Sámi, and my life” – Anna
Blessings From My Elders
Blessing from Algot (Anna’s grandfather, Sámi handcrafter). See photos of him above and below
“Anna makes extraordinary pieces of Sámi handcraft. They are very well done. I’m so proud of Anna, that she’s choosing to dedicate her time making this ancient handcraft. This is very important to me and means a lot. Anna has a wonderful gift. Her handcraft also shows that she’s a very persistent and hard working person with a great eye for details with smooth fingers, as this handcraft is not easy to master like she does.
I’m very proud that Anna is honouring my family, our Pokka blood, Norrbotten (Lapland), and the Sámi people by making reindeer bracelets all the way over there in Canada. She’s putting us on the world map, and standing up for us. God Bless you Anna, I love you so much.”
Blessing from Sixten Keisu (relative/elder, reindeer herder, and Sámi handcrafter)
“I’m very proud of Anna. She is a very talented jewelry maker and make beautiful pieces. And most importantly, she has her heart in the right place.”
Blessing from Lisbeth Nilsson Nirlén (Anna’s aunt, pewter bracelet maker)
“Anna has been very interested in Sámi handcraft since she was a young child. Every time she visited me, she was admiring my pewter thread bracelets and gathered more for her wrist. Anna is very meticulous with traditional Sámi weaving and sewing, and she makes beautiful and long lasting jewelry pieces. I wish her all the best with this jewelry journey!”
